This past week, the Supreme Court heard oral arguments in Iancu v. Brunetti, which challenges a refusal by the Trademark Trial and Appeal Board (TTAB) of the U.S. Patent and Trademark Office (PTO) to issue a trademark for a clothing brand known as “FUCT”. The mark, which is clearly and intentionally suggestive of something more… Continue reading What the FUCT is This Trademark Case About?